When we’re building content, having the right tools makes all the difference. Frase has been a reliable choice for creating content briefs, doing research, and even generating first drafts.
But let’s be honest — sometimes we outgrow the tools we start with.
Maybe we need stronger SEO support. We may want faster writing help. Or maybe we’re just ready for something more advanced.
Whatever the reason, we took a close look at the best Frase alternatives available right now! Also, we covered the Frase review for more details.
In this guide, we’ll break down:
- What each tool is designed to do
- How is it better (or different) compared to Frase
- What drawbacks did we notice
- Up-to-date pricing from the official sites
Let’s dive into the tools we think are genuinely worth a look.
What We’re Covering (And Our Top Picks)
We didn’t just Google “Frase alternatives” and throw together a list.
We spent time actually testing, comparing, and figuring out what would make a real difference in the way we research and write.
Some tools stood out for being smarter. Some for being faster. Some just made life easier.
Here’s what we’re diving into:
- Surfer SEO
- Scalenut
- Jasper AI
- Rytr
- Writesonic
- copy.ai
- peppercontent.io
- predis.ai
- Wordtune
- PepperType AI
- ContentBot.AI
Each tool has its own strengths and a few weak spots too.
We’ll break it all down honestly so you can decide what makes sense for your setup, not just what’s trending.
1. Surfer SEO
Surfer SEO is a content optimization tool that helps us create pages designed to rank better in Google. It pulls live data from the top-performing pages for a given keyword, then shows us exactly how to structure our own content — things like recommended word count, headings, keywords, and even image usage.
Instead of relying on gut feeling or guessing what might work, Surfer gives us a clear blueprint to follow. When we stick close to Surfer’s suggestions, we usually see faster ranking improvements without needing to overhaul content later.
Why We Think Surfer SEO Is Better Than Frase
Frase does a solid job pulling research together and helping build content briefs.
But where Surfer pulls ahead is in real-time SEO optimization while writing — something Frase just doesn’t nail the same way.
With Surfer, we get data-driven insights, such as keyword density, related terms, and heading structure, constantly updating as we write, ensuring we stay aligned with best SEO practices.
The tool’s real-time content scoring and the SERP analysis feature let us directly compare our drafts with the top-ranking pages for any given keyword. By following Surfer’s feedback, we can optimize our content faster and more effectively, ultimately saving time and getting better results.
This hands-on, active approach to content optimization is why Surfer stands out — it doesn’t just give suggestions; it actually helps us fine-tune content in real-time, so we can avoid costly mistakes down the road.
Things to Watch Out For
Surfer’s main focus is SEO blogging. So, its narrow specialization means it’s not the right tool for every kind of writing.
If we’re working on anything outside of long-form blog posts or SEO-centric content, Surfer might not be flexible enough. For instance, if we’re looking to generate catchy ad copy or optimize social media posts, other tools like Jasper or Writesonic might be more appropriate.
Additionally, Surfer’s advanced features — such as full-site audits, collaborative tools, and team features — are locked behind the higher-tier pricing plans. This can make it a bit difficult for smaller teams or solo creators who might need those features but don’t have the budget for the more expensive plans.
So, while Surfer is a fantastic SEO tool for scaling content, it’s important to make sure the features you’re after align with the pricing structure. If the higher-end features aren’t essential for your workflow, you might find yourself paying for more than you need.
Surfer SEO Pricing
- Essential Plan: $79/month
- Scale Plan: $179/month
- Enterprise Plan: Custom
P.S.: They offer a 7-day money-back guarantee if we want to try it first.
2. Scalenut
Scalenut is an AI-powered writing assistant designed to help us craft SEO-friendly content and streamline the entire content creation process. With its intuitive dashboard, Scalenut combines content research, AI writing, and SEO optimization into one easy-to-use platform.
Whether we’re working on long-form articles, blogs, or even landing pages, Scalenut’s tools guide us through every step — from idea generation to keyword optimization to editing for readability.
What stands out with Scalenut is its ability to automate large parts of the writing process while keeping content aligned with SEO best practices.
The platform allows us to quickly research keywords, analyze competitors, and even generate outlines — cutting down on the time spent on manual tasks so we can focus more on creating high-quality content.
Why We Think Scalenut Is Better Than Frase
When comparing Scalenut to Frase, one of the key differences is the level of automation. While Frase is great for pulling together research and providing content briefs, Scalenut goes one step further by actually writing the content for us.
The AI-powered writing assistant can generate paragraphs, sentences, and even full articles based on the brief we provide. This means less time spent in the writing trenches and more time for strategy and editing.
Additionally, Scalenut has built-in features for content analysis that go beyond keyword density. It evaluates the overall structure and readability, helping us create content that not only ranks but is also engaging for readers.
Moreover, Scalenut’s SEO-focused templates help streamline content creation even further. It provides topic clusters, headlines, and even suggests related terms that can help enhance the content’s visibility. This kind of automation saves us time while ensuring we stay aligned with SEO best practices.
Things to Watch Out For
Although Scalenut offers a great deal of automation and ease of use, it can sometimes feel like the AI isn’t perfect when it comes to more creative or niche content.
While it does an excellent job generating general blog posts and articles, if we’re working on something highly specific or requiring a unique voice, Scalenut’s AI-generated text might need a bit more human polish.
Another factor to consider is that Scalenut leans heavily on template-driven content creation, which can sometimes feel a bit formulaic. For highly customized content or unique brand voices, we might need to step in and tweak the final output to make it truly our own.
So while it’s a great tool for getting the bulk of work done quickly, we should still allocate some time for fine-tuning to ensure the final product resonates with our audience.
Scalenut’s higher-tier plans unlock some of the more advanced features, such as additional content optimization tools and AI-powered writing. However, these come at a price, and we need to make sure the features align with our needs before committing to a more expensive plan.
Scalenut Pricing
- Essential Plan: $25/month
- Growth Plan: $40/month
- Pro Plan: $75/month
P.S.: Scalenut offers a 7-day free trial for the Growth Plan, so we can test it out and see if it’s the right fit for our workflow.
3. Jasper AI
Jasper AI is one of the more popular AI content creation tools, designed to help us write high-converting copy at scale. Whether we’re creating blog posts, social media captions, ad copy, emails, or even full landing pages, Jasper’s AI adapts to different formats and tones with surprising ease.
We especially love how we can feed it custom brand voice data and it will mirror our style almost perfectly — something that’s super helpful for businesses looking to maintain consistency.
Jasper’s standout feature is its Boss Mode, which allows us to guide the AI with detailed commands, almost like working with a real writing assistant. It’s fast, responsive, and great at turning rough ideas into polished drafts in minutes.
Why We Think Jasper AI Is Better Than Frase
While Frase leans into research and outlines, Jasper shines in versatile content generation.
We’re not just talking blogs — Jasper lets us create Facebook ads, Google ad headlines, product descriptions, sales emails, and so much more. This flexibility makes it a go-to for teams that need more than just SEO content.
Plus, its integration with Surfer SEO means we can write optimized content right inside Jasper—so we get the best of both worlds.
Jasper also offers Templates, Campaigns, and Brand Voice features — letting us train the AI on our tone, style, and vocabulary. This is especially useful if we’re creating content for multiple clients or brands. Compared to Frase, which focuses more on content planning, Jasper is like having a multi-skilled AI copywriter on call 24/7.
Things to Watch Out For
Jasper AI is powerful, but it comes at a higher cost than some of the other tools on this list. For smaller teams or solopreneurs, it might feel a little out of reach. Also, while Jasper is great for speed, the AI doesn’t always nail tone and accuracy on the first try — especially if the topic is very niche or technical.
We’ve also noticed that Jasper’s interface can be a bit overwhelming at first. There’s a learning curve if we’re new to AI writing tools — especially when trying to get the best results using Boss Mode commands.
That said, once we get used to the flow, it becomes a fast and reliable content production machine — but it does require time and effort to master.
Jasper AI Pricing
- Creator Plan: $39/month
- Pro Plan: $59/month per seat
- Business Plan: Custom pricing (for teams and enterprise)
P.S.: Jasper offers a 7-day free trial so we can test things out before committing.
4. Rytr
Rytr is a lightweight AI writing tool that helps us whip up content quickly, whether we’re writing emails, captions, short blog posts, or product descriptions.
It’s known for its simplicity and speed — with a minimal interface that doesn’t overcomplicate the process. Perfect if we just want to jump in, pick a use case, and let the AI start drafting copy immediately.
Rytr supports over 30 languages and comes loaded with 40+ use cases (like landing page copy, video descriptions, testimonials, etc.).
We can also fine-tune tone, creativity level, and preferred output length — making it surprisingly customizable for such a compact platform.
Why We Think Rytr Is Better Than Frase
Rytr’s advantage over Frase is in its ease of use and speed. Where Frase leans more toward SEO and content research, Rytr is all about cranking out quick drafts for a wide variety of use cases.
If we need a product description, cold email, or Instagram caption in 30 seconds, Rytr’s got us. It’s ideal for marketers, eCommerce brands, or agencies that need fast content without the heavy research process Frase demands.
Also, Rytr has a lifetime free plan which is super handy when we’re just starting out or working with smaller projects. Frase’s free offering, in comparison, is more limited.
Things to Watch Out For
Rytr is built for speed, but that means we may sacrifice some depth and nuance in the output.
For complex blog articles or SEO-heavy content, Rytr doesn’t quite stack up to tools like Jasper or Surfer.
It can also repeat itself occasionally or generate generic text that needs a fair bit of editing. So while it’s great for quick drafts, we still need to go in and refine things for quality and uniqueness.
Another limitation is the lack of deep SEO integration. There’s no live optimization feedback or keyword scoring like we get with Surfer or Scalenut.
So if SEO is a major priority for us, Rytr might not give us everything we need. But for short-form content, quick tasks, or when we’re on the go — it definitely earns its spot on the list.
Rytr Pricing
- Free Plan: Up to 10,000 characters/month
- Unlimited Plan: $7.50/month
- Premium Plan: $24.16/month
P.S.: The free plan is great for testing Rytr out with no commitment.
5. Writesonic
Writesonic is an all-in-one AI writing platform that helps us create everything from blog articles and emails to landing pages and digital ads.
What makes it stand out is how fast and intuitive it is — we can go from keyword to full blog post in under 15 minutes. It also offers AI art generation, which is perfect when we want visual + written content in one place.
The platform is powered by GPT-4 and includes 100+ writing templates, along with long-form writing tools and chat-based interfaces like Chatsonic. We can even use its brand voice training to maintain consistency across projects.
Why We Think Writesonic Is Better Than Frase
Where Frase is more research-driven, Writesonic is a hands-on content generator. It’s designed for marketers, bloggers, and e-commerce sellers who want to create ready-to-publish content fast.
Writesonic lets us skip the manual brief-building and dive straight into content creation — from short Facebook ads to 2,000-word SEO blog posts, all powered by AI.
Another bonus? Writesonic includes Chatsonic, an AI chatbot similar to ChatGPT but trained for real-time web access (in higher-tier plans). That means we can generate content based on the latest events or trends — something Frase doesn’t currently offer.
Things to Watch Out For
Writesonic’s AI is powerful, but it sometimes favors quantity over quality. Especially on the lower-tier plans, we’ve seen outputs that feel generic or overly templated — requiring a bit of human editing to get them right.
Also, many of the platform’s best features — like GPT-4 access, brand voice controls, and plagiarism checks — are locked behind Pro or Business plans.
If we’re just using the free or basic plans, we might not get the full experience, which can feel a bit limiting. That said, for teams with a consistent content pipeline, the higher-tier tools can pay off quickly.
Writesonic Pricing
- Free Plan: 10,000 words/month
- Lite Plan: $39/month
- Standard Plan: $79/month
- Advanced Plan: $399 pricing
6. Copy.ai
Copy.ai is a fast-growing AI writing platform that helps us generate marketing copy, emails, product descriptions, social media posts, and even full-length blog articles.
What sets it apart is its user-friendly interface and wide variety of ready-to-go templates — making it easy to jump in, pick a content type, and start generating right away.
It’s especially useful for quick-turn marketing tasks where we need high-converting content without spending hours brainstorming. With over 90+ tools to choose from and a smooth workflow, Copy.ai is built for busy marketers, freelancers, and entrepreneurs.
Why We Think Copy.ai Is Better Than Frase
Frase is all about the prep — researching, outlining, and organizing ideas. But Copy.ai shines in execution. It delivers polished content fast, especially for marketing teams.
We’ve used it for everything from email subject lines to product descriptions to full ad campaigns, and it handles them all like a champ. Unlike Frase, which focuses more on SEO and blog content, Copy.ai feels like a one-stop shop for short-form and brand-focused content.
Plus, the tone customization in Copy.ai is excellent. We can create fun, bold, professional, or casual versions of the same content — depending on who we’re talking to. Frase doesn’t really give us that flexibility when it comes to voice and messaging.
Things to Watch Out For
While Copy.ai delivers solid short-form results, it’s not our go-to for in-depth or long-form articles. Its AI can struggle to keep paragraphs cohesive over 1,000+ words, which means we often have to piece things together or rewrite chunks to improve flow.
If we’re looking to create SEO-optimized blog posts, we’ll need to pair it with something like Surfer SEO or do manual optimization, since Copy.ai doesn’t offer deep SEO tools or real-time scoring.
Also, while the interface is beginner-friendly, the sheer number of templates and tools can feel a little overwhelming at first. We’ve had to spend time figuring out which ones work best for specific use cases — so be ready to experiment a bit to find the ideal workflow.
Copy.ai Pricing
- Free Plan: Up to 2,000 words/month
- Starter Plan: $49/month
- Advanced Plan: $249/month
- Enterprise Plan: Custom pricing
P.S.: The free plan includes access to GPT-3.5, so we can get started without spending a dime.
7. Pepper Content
Pepper Content is a full-fledged content marketing platform, combining AI-powered tools with real human talent. It’s designed for teams that want to scale content while maintaining a high standard of quality and consistency — and that’s exactly what it delivers.
What’s unique here is that Pepper lets us access AI writing assistants alongside a vetted network of professional writers, editors, and strategists. This blend of automation and human creativity is perfect when we need to scale without losing our brand’s tone or voice.
Why We Think Pepper Content Is Better Than Frase
Frase is an AI-only tool focused mostly on research and content briefs. Pepper Content, on the other hand, offers end-to-end content solutions — from ideation and creation to publishing and tracking.
It’s not just a writing tool — it’s a full content engine. If we’re running a larger operation or managing multiple clients, Pepper gives us the infrastructure to manage workflows, collaborate with creators, and optimize performance all in one place.
Another big plus? The built-in content calendar and project management tools. These features make it easier for teams to stay on top of deadlines and publish consistently — something Frase doesn’t handle.
Things to Watch Out For
Because Pepper offers such a robust platform, it’s not really ideal for solo creators or small teams just looking for an AI writing assistant. The onboarding process is longer, and there’s more setup required to get the most out of it.
We’ve found that if we’re not using the full suite of tools — like human copywriters, editors, and project managers — we might be paying for more than we actually need.
Another thing to note is that content turnaround times can vary depending on whether we’re using AI or tapping into their freelancer network. If we’re in a rush and expecting instant content, it’s better to use the AI-only tools on the platform or consider a faster alternative like Rytr or Writesonic.
Pepper Content Pricing
- Plans require Custom pricing
P.S.: They offer free demos and personalized walkthroughs — so we can test it before making a big investment.
8. Predis.ai
Predis.ai is a specialized AI tool focused on social media content creation. It’s built for brands and creators who need to consistently push out posts, captions, hashtags, and visuals without spending hours designing or writing every day.
We especially love how it generates both text and design — meaning we can walk away with fully formatted posts that are ready to publish on platforms like Instagram, LinkedIn, Facebook, and more. For us, that’s a huge time saver when managing multiple channels.
Why We Think Predis.ai Is Better Than Frase
Frase is focused on long-form blog content and SEO research. But if we’re looking to supercharge our social media strategy, Predis is the better pick. It generates carousels, reels, captions, hashtags, and even competitor analysis — helping us stay ahead in fast-moving social platforms.
Predis.ai also gives us design + copy in one go, which Frase simply doesn’t offer. We can even customize our brand colors, voice, and templates — meaning the output already feels like “us” even before editing.
Things to Watch Out For
Predis.ai isn’t designed for long-form content or technical writing. If we try to use it for blog posts, it’s going to fall short. It’s meant to live in the fast, visual-first world of social media — and that’s where it performs best.
We’ve also noticed that the image and template library, while strong, can feel a little limited if we’re working on highly visual or design-heavy campaigns. For unique branding needs, we may need to export and tweak things manually.
Another thing to consider is that some of the more advanced features — like analytics or bulk content creation — are tied to the higher plans. If we’re on a budget or just posting a few times a week, the base plan might be enough, but we’ll miss out on automation and reporting.
Predis.ai Pricing
- Free Plan: 15 posts/month
- Lite Plan: $27/month
- Premium Plan: $36/month
- Enterprise Plan: $212/month
P.S.: The free plan is perfect for testing out its social post capabilities before committing.
9. Wordtune
Wordtune is a writing refinement tool that helps us polish and rewrite content in real-time. It’s not here to generate full blog posts or ads — instead, it’s like a smart editor that rephrases, shortens, expands, or clarifies what we’ve already written.
If we’re editing client work, repurposing blog posts, or just trying to sound sharper and more human — Wordtune is a solid pick.
It integrates right into Chrome, Google Docs, and Word — so we can edit on the fly as we work.
Why We Think Wordtune Is Better Than Frase
Frase helps us build out content, but Wordtune helps us refine it. It’s perfect for rewriting awkward sentences, simplifying overly complex paragraphs, or changing tone on the fly.
If we’ve got a draft and we’re not happy with how it reads, Wordtune is our editing sidekick. Compared to Frase, which doesn’t offer much help in the editing phase, Wordtune steps in when clarity and style matter most.
Also, Wordtune’s “Casual” and “Formal” tone toggles let us instantly adjust voice based on the audience. That’s especially helpful when we’re writing for different industries or switching between internal and external messaging.
Things to Watch Out For
Wordtune is not a content generator — so if we’re starting from scratch, it won’t do much. It’s best used alongside tools like Jasper or Surfer when we already have content that needs refining.
We’ve also found that it sometimes offers repetitive suggestions — especially for simpler sentences. So while it’s great for editing longer, messy drafts, it doesn’t always offer groundbreaking rewrites for short-form content.
Also, the free version is quite limited — only a few rewrites a day. For full functionality, we’ll need to invest in the premium plan.
Wordtune Pricing
- Free Plan: Basic rewrite suggestions
- Advanced Plan: $6.99/month
- Unlimited Plan: $9.99/month
P.S.: They offer a free Chrome extension, so it’s easy to try before upgrading.
10. Peppertype AI
Peppertype AI is built to help us brainstorm, draft, and polish marketing content in minutes. Whether we’re whipping up product descriptions, ad copy, or blog intros, it’s designed to give us quick, creative drafts that actually sound human.
What makes it stand out is its super clean UX and speed — we just pick the content type, punch in a bit of info, and boom: 10+ variations ready to go. It’s great for idea generation when we’re stuck or need a starting point for client work.
Why We Think Peppertype AI Is Better Than Frase
Where Frase leans into SEO research and structured briefs, Peppertype AI is more about rapid-fire copywriting. We’ve used it when we need to generate content fast, especially for paid ads, social media captions, or landing page headlines.
The tone variety is solid too. From witty to formal, Peppertype gives us content in different voices — something Frase doesn’t really focus on. If we’re trying to keep content fresh across platforms, Peppertype gives us options that don’t feel repetitive or robotic.
Another win? The output is super clean. We rarely have to fix grammar or phrasing, so it’s a time-saver for sure.
Things to Watch Out For
Peppertype is a great idea starter, but it’s not perfect for long-form content. If we’re writing a detailed blog post or a guide that needs logical flow and structure, Peppertype’s short-form nature can make it feel limiting.
We’ve also noticed it sometimes gives surface-level content, especially when dealing with technical topics. So, we usually layer in our own insights or pair it with a more research-heavy tool like Surfer SEO or Scalenut.
Another heads-up: some templates can feel pretty similar across use cases. We’ve had moments where the “Blog Conclusion” and “Email CTA” sound almost identical. It still speeds things up, but we tweak heavily for variety.
Peppertype AI Pricing
- has Custom pricing
P.S.: There’s a free trial if we want to test the waters before committing.
11. ContentBot.AI
ContentBot.AI is an all-in-one AI content suite built to help us generate SEO-optimized blog posts, landing pages, email copy, and more. It’s positioned as a tool that helps with both content creation and optimization — making it great for digital marketing teams juggling lots of campaigns.
One standout feature is its ability to automate full article workflows — from keyword input to final draft. It’s kind of like having an AI content assistant that understands structure, voice, and SEO without needing constant hand-holding.
Why We Think ContentBot.AI Is Better Than Frase
Frase is great for planning and research, but it stops short of full content automation. ContentBox steps in and lets us go from idea to finished product faster — especially useful when we’re managing multiple deliverables across channels.
We also like the keyword clustering and SEO scoring features built right into the editor. Instead of writing, then optimizing, we can do both at once — something that feels smoother than Frase’s back-and-forth flow.
Another plus? ContentBox offers tools tailored to different formats (like landing pages, emails, and product copy), while Frase mostly centers around blogs.
Things to Watch Out For
ContentBot.AI is still growing, so some features feel a bit rough around the edges. We’ve noticed occasional hiccups with formatting and long-form generation, especially when it tries to auto-generate entire articles without clear guidance.
Sometimes, we need to step in and rework parts to match our brand’s tone or fill in deeper insights. It’s a great assistant — but not a complete replacement for human editing.
Also, there’s a bit of a learning curve with the dashboard. With so many features packed in, it can take a few sessions to fully grasp how to use everything efficiently. But once we get the hang of it, it’s a powerful content engine.
ContentBot.AI Pricing
- Starter Plan: $9/month
- Premium Plan: $29/month
- Premium+ Plan: $49/month
P.S.: They offer a 5-day free trial — worth checking out if we want to test article automation firsthand.
Final Thoughts
Frase is a powerful tool for content creation and SEO, but there are many other options that might better suit your needs, depending on your specific goals and budget. From comprehensive content optimization to deep keyword research, the 11 alternatives we’ve covered offer unique features that can help enhance your strategy.
If you’re focused on user-friendly interfaces, detailed SEO insights, or AI-driven writing assistance, there’s a tool here for every type of marketer or content creator. The key is finding the right fit for your workflow and objectives. Try a few of these tools and see how you can harness your potential to level up the content game!
